The difference is in our execution and delivered performance

Who We Are

Media Extension is a direct response distribution platform that efficiently connects advertisers with current and prospective consumers at scale.

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What We Offer

  • Data-Driven Targeting
  • Global Distribution
  • Responsive Account Management
  • Rigorous Campaign Optimization
  • Active Insights & Analytics
  • Brand Safety
  • Data-Driven Targeting

    Robust reporting outlines campaign performance based on targeting tactics, creative performance, frequency of ad exposure as well as a snapshot of the types of consumers that are converting best over the lifetime of a campaign.

  • Global Distribution

    Billions of ad impressions are available to our clients on a daily basis to provide scale for clients looking to expose their brand to current and prospective consumers around the world.

  • Responsive Account Management

    Campaigns are setup and activated inside of 24 hours by a team of technology specialists who truly understand the inner working of various ad-serving technologies and best practices.

  • Rigorous Campaign Optimization

    Continual changes are made throughout the lifetime of a campaign to get the most out of every ad impression. Access to creative, conversion and engagement metrics drive empower us to continually increase our clients return on ad spend.

  • Active Insights & Analytics

    Robust reporting outlines campaign performance based on targeting tactics, creative performance, frequency of ad exposure as well as a snapshot of the types of consumers that are converting best over the lifetime of a campaign.

  • Brand Safety

    Brand safety filters are integrated into our platform that prevent ads from appearing around content that is deemed inappropriate. In addition our platform supports all 3rd party brand safety tools to further protect our clients brand identity.

Display

Mobile

Video

How We Target

Display, mobile & video campaigns are fully evaluated prior to developing a customized strategy. We create value through integrating multiple campaign objectives into a tailored strategy that fits perfectly with your campaign goals. Our attention to detail & proactive approach make it clear that not all partners are created equal.

  • Custom Audience Data

  • Channel Based

  • Contextual

  • Retargeting

  • Device / Platform

  • Geographic / Location

Case Studies

  • OTC
    • Advertiser

      A leading Fortune 500 company which strives to make a difference in the lives of people globally through creating innovative consumer health and pet products.

    • Primary Audience

      4 in 10 children suffer from season and indoor allergies. Campaign was focused on targeting Mom's in the United States with children in the household.

    • Objective

      Primary goal was to increase awareness & consideration among target audience. Secondary performance goals were associated to users who engaged with a campaign creative and downloaded a coupon for in store discounts.

    • Customized Strategy

      Demographic / Contextual and Niche Site targeting was leveraged to fine tune campaign impressions to Moms in over 30 markets with children in the household. In banner surveys gauged sentiment and preference and helped steer in flight optimization to drive significant click based coupon downloads.

    • Results

      With significant sample sizes, 85% of the mothers who had children with allergies used an OTC product to treat symptoms. Aggregate data showed that there was a decrease in consideration of the advertiser's main competitor after an average frequency exposure of 3-5. Campaign was successful at simultaneously driving coupon downloads to bring the eCPA in 18% below the advertisers goal.

  • CPG
    • Advertiser

      A major consumer packaged goods company that is a source of trusted household brands for more than a century. Campaign focused on multiple complimentary products across their diverse product portfolio.

    • Primary Audience

      US Women 25+, head of household and/or food, dining, cooking enthusiasts.

    • Objective

      Primary objective was to increase the volume of unique leads to expand the advertiser database of current and prospective consumers. Secondary goal was focused on driving in store purchases by offering discount coupons for consumers who expressed interest in purchasing one or more of their products.

    • Customized Strategy

      Custom data models were proactively created based on a mix of site level & registration data for users who stated they were both female and head of their household. Contextual targeting was leveraged to align campaign with relevant content with greater than 90% relevancy to specific products that were being promoted. Integrated brand safety filters ensured campaign impressions only ran on a premium closed end site list of more than 2,000 websites.

    • Additional Learnings

      During the 3 month campaign, performance across specific brand supported creative were 18% less efficient than creative that focused on multiple brands within the advertiser product portfolio when the call to action was a discount coupon.

    • Results

      Inside of the first month, conversion rates increased from 5% to 8% as a result of rigorous impression, creative & publisher optimizations. Months two and three resulted in increased budget allocation due to Media Extension's ability to quickly scale campaign conversions beyond anticipated performance levels which were derived from previously under performing publishers.

  • Pharma
    • Advertiser

      A leading global pharmaceutical company committed to increasing access to high-quality healthcare.

    • Primary Audience

      Reactive sufferer: Caucasian, some college and/or specialty degree. Early morning commuter, suffers from depression, insomnia, and/or migraines. US Adults ranging in age from 26-64.

    • Objective

      Gain awareness, educate shift workers about the disorder, drive qualified traffic to site, increase prescriptions & build customer database through voucher downloads that offered a free prescription.

    • Customized Strategy

      Display campaign leveraging a mix of channel, contextual, behavioral & custom audience data. In addition, search re-targeting was leveraged to display ads to consumers who previously search for treatment options for shift work sleep disorder.

    • Additional Learnings

      Top performing categories were Entertainment, Leisure Professional & Business Services,. Campaign converted best during off peak times.

    • Results

      Inside of month one the campaign eCPA came in $7.00 below the campaign goal while delivering over 1,000 voucher downloads. Impressions continued to scale on a daily basis while we simultaneously reducing our eCPA throughout the lifetime of the campaign. To date this campaign has delivered over three quarters of a million dollars in budget at an eCPA less than $10.00. At the onset of the campaign the stated eCPA was greater than $25.00.

  • Electronics
    • Advertiser

      A leader in digital imaging, precision optics & photo imaging technology that markets and distributes both consumer and professional grade products.

    • Primary Audience

      Adults 25-54, photo enthusiasts. Entry level consumers who are interested in upgrading from a point and shoot camera to digital SLR camera.

    • Objective

      Increase awareness & consideration among target audience of individuals who are interested in entry level DSLR camera but do not see themselves as a professional or hobbyist just yet. Metrics for success included time spent on site, page views and interaction with where to buy sections of their website.

    • Customized Strategy

      Targeting tactics used were Contextual, Demographic, Content Relevant sites (Travel, Lifestyle, Parenting, Photo Sharing). In addition, custom data segments were created from respondent level in banner survey data to the question, “how likely are you to buy a new camera in the next 3 months”.

    • Results

      With significant sample sizes, 53% of respondents expressed interest in purchasing a new camera. Aggregate level data showed an increase in purchase consideration of DSLR cameras after an average frequency of ad exposure of 6-7. Overall campaign performance came in 8% below the clients ROI metric associated to driving an increased number of qualified users to where to buy sections of their website.

  • Travel
    • Advertiser

      Well known Caribbean destination which offers vacationers an all inclusive experience for both children and adults.

    • Primary Audience

      Adults, 25-54 with an average household income of greater than 60k. Campaign was skewed towards females with children in the household.

    • Objective

      Drive qualified site traffic with the primary objective of requesting more information from users who were interested in learning more about both the destination and hotel pricing options.

    • Customized Strategy

      Cost per click pricing model was used to eliminate non qualified impressions. Contextually relevant sites were targeted with a 90% relevance to travel and leisure in combinations with demographic targeting to ensure ads were within the clients target audience.

    • Results

      Campaign was successful at driving efficient site traffic with an average click through rate of .24 %. An increase in information requests were directly attributed to click based site traffic through targeted media placements across our platform.

  • Education
    • Advertiser

      A well known campus that offers their students experiential learning and hands on training for career specific technical skills.

    • Primary Audience

      Adults, 18-45 - high school graduates interested attending a vocational school.

    • Objective

      Primary objective was to drive qualified leads of potential applicants through users submitting their contact details on landing page specifically designed for users interested in garnering additional information.

    • Customized Strategy

      A cost per lead (CPL) campaign was developed utilizing a blend of contextual targeting and search re-targeting (keywords related to additional education and vocational schools). Demographic data was used to reach desired age and education levels. Client supported in banner surveys helped gauge interest for users who were interested in job specific training.

    • Results

      Campaign was successful at immediately driving qualified leads which resulted in the client allocating 80% of the campaign budget to Media Extension. Despite not having access to specific enrollment data our team was able to aggressively optimize the campaign impressions by focusing on users who previously interacted with creative assets but did not originally request additional information.

Who We Work With

Recent Tweets

  • We're actively looking to hire new AE's & PM's in NYC. If you're interested send us a note at sales@mediaextension.com

  • It's been a while since our last tweet given our full-time focus on optimizing campaigns but promise to change that moving forward!

  • We're actively looking to hire new AE's in NYC, Chicago & Boston. If you're interested send us a note at sales (at) http://t.co/0K4pasbErP

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Contact

646 517 1150

261 Madison Avenue, 9th Floor New York, NY 10016